Hi, I'm Lori Watson – a wife, mom to 10 amazing children, and a dedicated coach and business owner. My own transformative fitness journey began in 2014 at age 39, after the birth of my tenth child. Through embracing everything from running, cycling, and triathlon to strength training, obstacle course races, and CrossFit, I discovered the profound power of movement and resilience. My accomplishments include completing an Ironman 70.3, conquering a Spartan Beast, finishing a metric century cycling race and a trail marathon, and competing in multiple CrossFit events.

It was this journey that ignited my passion for coaching in 2017. I truly believe in empowering individuals to become their best selves – physically, mentally, emotionally, and spiritually.

As a Precision Nutrition PN-1 coach, pre- and postnatal fitness specialist, CrossFit Level 1 Trainer, and Enlifted Level 1 mindset coach, I offer a unique blend of expertise.

My nutrition coaching is centered on liberation, not restriction. We'll work together to ditch the diet mentality and help you relearn how to truly listen to your body's signals, reconnecting with your body's innate wisdom and fostering a healthy, intuitive relationship with food and your body.

My mindset coaching goes far beyond fleeting motivation or affirmations. We dive deep to uncover and release the "junk" holding you back, addressing the root causes of limiting beliefs and building profound clarity and perspective. This isn't just about feeling better; it's about propelling you towards emotional freedom and empowering you to build the future you truly desire.

I work with adults ready to cultivate a strong, resilient mindset and those committed to losing weight and/or building a healthy, lasting relationship with food and their bodies. If you're ready to transform from the inside out, I'm here to guide you.